Graphic Design

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Creative Strategy

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Brand Storytelling

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Graphic Design 〰️ Creative Strategy 〰️ Brand Storytelling 〰️

PORTFOLIO

POLINA PROTOPOPOVA

PORTFOLIO

Graphic Designer & Creative Strategist

What began as a passion for illustration evolved into a focus on creating thoughtful, high-impact visual design.

Through years of experience across digital marketing, e-commerce, and brand strategy, I’ve learned that the strongest design combines visual craft and psychology.

View Select Works 
i bring creativity and expertise to everything i do.
A perfume bottle and box with the name 'Memoir' and the word 'Ocean' on the box. The box features a woman floating in the pool with leaves on her body.
Promotional graphic featuring three women smiling outdoors with a blue sky and clouds background, advertising a referral program for Brello fitness community with steps to share a link, sign up friends, and earn credits.

Brand Identity

Layout Design

Illustration

Creative Strategy

A promotional image for Brello features a close-up of a person’s face with a small medicine bottle labeled NAD+ held near their cheek. The background is light blue with purple accents, and the image includes text describing NAD+ and its benefits, along with buttons prompting viewers to see if they qualify.
A cartoon-style illustration of a woman with black, curly hair, wearing yellow hoop earrings, a pink top, and a purple jacket. She is smiling broadly, showing her teeth, with her fingers pulling the corners of her mouth, and a yellow star sticker near her right eye against a light blue background. 
My Creative Process
A black silhouette of a cat sitting and looking to the right.

01 Audit + Analyze

Analyzing historical performance, visual consistency, messaging clarity, and audience pain points to identify where brand communication is falling short.

A person riding a beach wave on a surfboard at sunset.

02 Persona Mapping

I combine customer psychology, behavioral patterns, and brand tone analysis to create audience profiles that help brands communicate more relevantly.

A person is sitting at a desk working on a laptop with a notepad and pen nearby.

03 Brand Differentiation

I identify what separates a brand from its competitors and align voice, visual systems, and customer expectations around that unique value.

A black silhouette of a person holding a flag against a white background.

04 Create With Confidence

Transforming insights into campaigns that balance design, psychology, and performance to create meaningful brand + customer relationships.

  • "She is always willing to brainstorm fresh ideas with me, and really cares about what we are creating for our clients."

    —Former Manager, BAD Marketing

  • "Polina has absolutely NAILED their brand voice and format, and for that reason, has also helped generate a TON of revenue from these campaigns alone."

    —Former Manager, BAD Marketing

  • "Polina breezes through this client’s 80+ monthly tasks like a CHAMP, always making sure to push herself in regards to design and optimizations."

    —Former Manager, BAD Marketing