Marketing Design
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Creative Strategy
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Brand Design
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Marketing Design ✱ Creative Strategy ✱ Brand Design ✱
PORTFOLIO
PORTFOLIO
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POLINA PROTOPOPOVA
Visual Designer & Brand Strategist
What began as a passion for illustration evolved into a love for creating design that resonates.
Through years of experience across digital marketing, e-commerce, and brand strategy, I’ve learned that the strongest design combines visual craft and psychology.
i bring marketing strategy into visual design.
Brand Identity
Layout Design
Creative Strategy
Illustration
TESTIMONIALS
"She is always willing to brainstorm fresh ideas with me, and really cares about what we are creating for our clients."
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"She is always willing to brainstorm fresh ideas with me, and really cares about what we are creating for our clients." ✱
"Polina breezes through this client’s 80+ monthly tasks like a CHAMP, always making sure to push herself in regards to design and optimizations."
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"Polina breezes through this client’s 80+ monthly tasks like a CHAMP, always making sure to push herself in regards to design and optimizations." ✱
"Polina has absolutely NAILED their brand voice and format, and for that reason, has also helped generate a TON of revenue from these campaigns alone."
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"Polina has absolutely NAILED their brand voice and format, and for that reason, has also helped generate a TON of revenue from these campaigns alone." ✱
My Creative Process01 Audit + Analyze
I analyze historical performance, visual consistency, and audience pain points to identify where brand communication is falling short.
02 Find Audience
I combine customer psychology and brand tone to create an audience profile that helps your brand feel more relevant.
03 Highlight Uniqueness
I identify what separates your brand from your competitors and align voice, visual systems, and customer expectations around that unique value.
04 Create + Scale
I combine all insights into designs that balance aesthetics, psychology, and performance to create a meaningful brand.